PPC Executive

PPC Executive

Company Overview

Sensinova, India’s No. 1 leading company in motion sensors and sensor lights, has been at the forefront of home automation solutions for over a decade. We are seeking a dynamic Performance Marketing Executive to join our marketing team.

Job Summary

As a PPC Executive at Sensinova, you will spearhead the expansion of our digital marketing efforts. Your role will involve crafting, launching, and overseeing online advertising campaigns across multiple platforms such as Google Ads and Facebook Ads. You will analyze performance data to ensure campaign effectiveness, engage with various teams to align digital strategies with company goals, and leverage your insights to drive continuous improvement and growth in our digital outreach.

Key Responsibilities

  • Oversee digital marketing campaigns across platforms like Google Ads and Facebook Ads, tailoring strategies to enhance visibility and engagement.
  • Utilize analytics tools such as Google Analytics to monitor and report on campaign performance, ensuring all activities align with the set objectives.
  • Work closely with creative, content, and sales teams to ensure marketing efforts are coordinated and aligned with broader business goals.
  • Continuously test and optimize campaigns to maximize return on investment. Employ strategies like A/B testing and audience segmentation to refine targeting and improve results.
  • Stay informed about the latest digital marketing trends, platform updates, and best practices to keep ahead in a competitive landscape.
  • Identify and explore new opportunities for growth and innovation within the paid media space to drive better business outcomes.

What We Offer

  • An opportunity to work with India’s leading company in motion sensor and sensor light technology.
  • A collaborative and innovative work culture that encourages learning and growth.
  • Competitive compensation package and opportunities for career progression.

Desired Skills and Experience

  • Demonstrable experience in managing and optimizing PPC campaigns across platforms like Google Ads and Facebook Ads is essential.
  • Strong capability in utilizing analytics tools such as Google Analytics to interpret campaign data, derive actionable insights, and make informed, data-driven decisions.
  • Ability to effectively collaborate with cross-functional teams to ensure alignment of digital strategies with overall business objectives.
  • Must have a strong focus on achieving predefined results and an ability to find strategic solutions to enhance campaign performance and drive growth.
  • Excellent organizational skills with a demonstrated capacity to manage multiple campaigns and projects simultaneously, ensuring timely execution and optimization.

If you’re a driven, analytical, and creative marketing professional looking to be part of an exciting growth journey, we’d love to hear from you!

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